NYLON HOUSE
NYLON House is BDG’s premier cultural moment — an event series that pops up at Coachella and Art Basel, blending music, fashion, and immersive brand storytelling. These aren’t just parties — they’re marketing havens, designed to extend far beyond the dance floor. In 2024, that vision was recognized when NYLON House was named Adweek’s “Hottest in Events” on the Hot List.
I work cross-departmentally with talent, content, and editorial to amplify the halo effect for our sponsors long after the last set ends. I shape the creative narrative and overall vision for each NYLON House — from developing annual themes and writing pitch copy to art directing mood boards. But I don’t stop at creative. I lead the sponsorship charge: crafting pitches, managing budgets, leading client relationships, and collaborating with vendors, sales, and production teams to bring brand activations to life. It’s equal parts storytelling and strategy, with every detail engineered to make a cultural splash and deliver real marketing impact.
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NYLON House at Coachella
Theme: Nocturna. Dance until the desert comes alive.
NOCTURNA is where the pack forms, the fangs flash, and the dance floor becomes a sacred hunt. Glowing activations, sacred tracks, and a mystic pull, this wasn’t just a party, it was an initiation. NYLON House returned, transforming the desert into a playground for the untamed.
Event Details
Where: Desert International Horse Park
When: Friday, April 10, 2026
Who: 5,500+ Attendees
Notable Attendees: KATSEYE, Rauw Alejandro, Olivia Holt, Damson Idris, Karrueche Tran, Rachel Zoe, Rei Ami, Ariana Madix, Big Sean, Kenzie Ziegler
Headliner: Diplo & HUGEL
Programming: 7 Sponsor Activations · 5 Hours of Experiences
Results
169+ Press Placements
3B+ Press Impressions
$4.1M+ Earned Media Value
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NYLON House at Coachella
Theme:Deep Dive: Submerge into Self-Discovery
We made a splash in the desert—plunging into an oceanic dreamworld where creativity knew no bounds. NYLON House returned with a bold new vision, transforming Coachella Valley into an immersive underwater escape.
Event Details
Where: Maraza, Coachella Valley
When: Friday, April 11, 2025
Who: 3,800+ Attendees
Notable Attendees: Olivia Holt, Tayme Thapthimthong, Ariana Madix, Karrueche Tran, Gavin Casalegno, Kaylor Martin, Amanda Steele, Tara Yummy, Kendall Washington, Ashlee Keating, Susie Evans, Dale Moss
Headliner: Dove Cameron
Programming: 7 Sponsor Activations · 5 Hours of Experience
Results
55+ Press Placements
1.9B+ Press Impressions
$3.8M+ Earned Media Value
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NYLON House at Art Basel
We returned to the beach for an unforgettable night, filled with A-listers like Alix Earle, Ice Spice, Dipole, Tyga, Lori Harvey, Jenn ran, and more.
Event Details
Where: Beachside adjacent to the Cadillac Hotel, South Beach
When: Friday, Dec 5th, 2025
Who: 2,000+ Artists, celebrities, influencers and tastemakers
Notable Attendees: Alix Earle, Ice Spice, Diplo, Tyga, Lori Harvey, Jenn Tran
Headliner: Ellie Goulding and Adriatique
Programming: 6 Sponsor Activations · 7 Hours of Experience
Results
101+ Press Placements
2.9B+ Press Impressions
$3.7M+ Earned Media Value
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NYLON House at Coachella
Theme: Metamorphosis: A Colony of Creativity
We spread our wings and soared to new heights—cocooning attendees in a world of wonder while bringing together a curated cast of celebrities, culture makers and musicians for a journey into music, art, sound and exploration.
Event Details
Where: Cavallo Ranch, Coachella Valley
When: Friday, April 12, 2024
Who: 4,500+ Attendees
Notable Attendees: Megan Fox, Billie Eilish, Tyga, Becky G, Michelle Kennelly, Mirta Miler, BLXST, Ariana Madix, Alabama Barker, Akira Akbar, Simu Liu, Keith Powers, Vinnie Hacker, Ryan Destiny, Hayley Law, Peyton List, Scheana Shay, Landon Barker, Myles O’Neal, Jake Warden, Pia Mia
Headliner: Sofi Tucker
Programming: 12 Sponsor Activations · 5 Hours of Experience
Results
277+ Press Placements
2.6B+ Press Impressions
336MM+ Total Social Impressions
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NYLON House at Art Basel
Theme: Metamorphosis: A Colony of Creativity
Guests enjoyed the rebellious resurgence of NYLON House during Miami Art Week. The electrifying after-hours party that defied convention - where music, art, technology, and nightlife collied in daring style.
Event Details
Where: 42 Star Island Drive, Miami Beach
When: Friday, Dec 6th, 2024
Who: 1,000+ Attendees
Notable Attendees: Camila Cabello, Janelle Monae, Leah Kateb, John Summit, Mischa Barton, Tinx, Chanel Iman, The cast of Love Island USA, Food God
Headliner: Ludacris
Programming: 6Sponsor Activations · 5 Hours of Experience
Results
62+ Press Placements
2.3B+ Press Impressions
244MM+ Total Social Impressions
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NYLON House at Coachella
Theme: YOUniverse: An Out of this World Metropolis
Timed to Coachella Weekend One, NYLON House beamed fans up to an extraterrestrial planet of pop culture to discover experiences that champion freedom of expression. The party brought together a curated list of attendees for a night of mind-blowing music and sponsor activations, with iconic DJs and celebrity guests setting the stage for an otherworldly night that created a portal to a limitless new YOUniverse.
Event Details
Where: Cavallo Ranch, Coachella Valley
When: Friday, April 14th, 2023
Who: 3,500+ Attendees
Headliners: Alesso, Carlita & Diplo
Notable Attendees: Madison Bailey, Teyana Taylor, Yara Shahidi, Jaden Smith, Bella Thorne, David Dobrik, Victoria Justice, Alessandra Ambrosio, Rachel Zoe, Austin North, Amber Rose, Paul Butcher, Madison Grace, Zoey Deutch, Isabella Merced, Rickey Thompson, Manny MUA, Tinx, Meredith Duxbury
Programming: 9 Sponsor Activations · 5 Hours of Experience
Results
4B+ Press Impressions
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NYLON House at Art Basel
Theme: YOUniverse: An Out of this World Metropolis
NYLON House returned to Miami Art Week, bringing a YOUniverse of art, music, and innovation to one of the most coveted cultural moments on the global scene. The after hours party brought together a curated list of attendees for a transformative night of mind- blowing music and sponsor activations, set against a musical lineup of today’s most sought after deejays including a headlining set with Rampa and Keinemusik.
Event Details
Where: Hotel Beachfront, Miami
When: Friday, Dec 6th, 2023
Who: 3,500+ Attendees
Notable Attendees: Janelle Monae, Alix Earle, Braxton Berrios, David Dobrik, Tyler Cameron, Meredith Duxbury, James Blake, Patrick Ta, Rampa, Kevin O’Leary, Jonathan Cheban (Foodgod), Mike Evans, Johnny Manziel, SG Lewis, Rickey Thompson, Alex Costa
Headliner: Rampa
Programming: 10 Sponsor Activations · 5 Hours of Experience
Results
1.5B+ Press Impressions
40M+ Social Impressions
“Perhaps the crown jewel of Art Basel’s party circuit, NYLON kept their commitment to doing it big with another iteration of their “Nylon House” series.” - Rolling Stone
“When it came to the late nights, in partnership with BDG, NYLON stole the show with two weekender fetes that were the hottest tickets in town.” - BizBash
“NYLON House and e.l.f cosmetics elevated Art Week Miami with an epic bash.” - The Knockturnal
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NYLON House at Art Basel
Theme: Lumen
NYLON House celebrated Art Week with an evening dedicated to music, art, culture, and beauty for the second consecutive year. Hosted in partnership with globally renowned innovator, David Grutman of Groot Hospitality, and BMW, the event was held at Strawberry Moon at the goodtime hotel. Featuring DJ sets by The Martinez Brothers with special guests Layla Benitez, Night Tales, and Luciano Scalioni, and mind-blowing activations from BMW, Samsung, e.l.f. Cosmetics, Soulboost, Calzedonia, and Keys Soulcare. NYLON House was an immersive night dedicated to light and sound.
Event Details
Where: Strawberry Moon at the Goodtime Hotel
When: Friday, Dec 2nd, 2022
Who: 2,500+ Attendees
Headliner: The Martinez Brothers
Programming: 6 Sponsor Activations · 5 Hours of Experience
Results
2B+ Press Impressions